Work out exactly what your cakes cost to make and what to charge. Factors in ingredients, packaging, electricity, and your time. Built for UK home bakers.
Give it a name — you'll see it on the saved breakdown.
The maths is (amount used ÷ pack size) × pack cost, so you don't have to do it in your head.
Box, drum, ribbon, tags — anything that goes out with the cake.
Assumes a typical fan oven at 2.2 kWh. Mixers and fridges aren't included — they typically add 20–30%.
Be honest with yourself. Mixing, baking, decorating, cleaning up.
Covers insurance, subscriptions, kitchen share, wear & tear on kit. A flat 5% of subtotal is a sensible starting point.
The single biggest mistake UK home bakers make is pricing from their gut — then wondering why they're exhausted and broke. This tool is designed to take the guesswork out. Fill it in honestly and you'll see what a bake actually costs you, and what a fair price looks like once you've paid yourself properly.
At +30%, you've covered your costs and scraped a tiny margin — fine for friends and family, not a business. At +50% you're running a proper small business with room to invest, upgrade kit, and take a real salary. At +100% you're priced like a bespoke bakery and your customers are paying for your craft, not your flour.
Delivery mileage, allergen testing, custom branding, prop hire for the photo shoot, emergency same-day orders. Add those as separate line items in your overheads or as a per-order surcharge. We've got more on pricing over on the blog.
We'll email you the costing breakdown as a PDF and store it at a shareable link. One click in, no account needed.