BakeBase gives you a beautiful website, a proper ordering system, and a calendar that stops you overbooking — so you can focus on baking.
You started this because you love baking. Now you spend half your time chasing DMs, writing quotes on your phone, and trying to remember who ordered what for Saturday.
Instagram DMs, WhatsApp, Facebook messages, texts from your mum's friend. Half your week is spent scrolling back through conversations trying to find who wanted what.
Someone asks if you can do a cake for Saturday. You have to check your diary, your messages, that conversation you had at school pick-up... and you still aren't sure.
Every quote is a calculation in your head. You second-guess yourself, charge too little, forget to include the cost of that fondant you had to order in.
A website, ordering system, and business tools — designed for how home bakers actually work.
Drag-and-drop builder with multiple pages, your own branding, and a gallery that shows off your best work. Live in minutes — no designer, no developer, no faff.
Customers fill in a proper order form — what they want, when they need it, allergies, reference photos. Send a quote with a breakdown, take a deposit, hand over a receipt. Everything in one thread.
Set how many orders you can handle per week. BakeBase shows customers which dates are available and automatically blocks new enquiries when you're full.
See what's coming up, who owes you money, which customers keep coming back. All in one place, no spreadsheet required.
No tech skills, no developers, no headaches. If you can post on Instagram, you can set up BakeBase.
Create your account and tell us about your baking business. Takes two minutes.
Upload photos, set prices, add your menu. Use your Instagram photos — they're already gorgeous.
Tell us how many orders you can handle per week. We'll manage your calendar automatically.
Drop your BakeBase link in your Instagram bio. Customers order properly. You bake happily.
You don't need Shopify. You don't need a web developer. You need something that understands how home baking businesses actually work.
| Feature | BakeBase | Instagram DMs | Shopify |
|---|---|---|---|
| Custom cake enquiry form | ✓ | ✗ | ✗ |
| Availability calendar | ✓ | ✗ | ✗ |
| Auto-block when fully booked | ✓ | ✗ | ✗ |
| Quote → deposit → balance flow | ✓ | ✗ | ✗ |
| PDF invoices & receipts | ✓ | ✗ | Plugin |
| Allergen declarations | ✓ | ✗ | Plugin |
| Payouts direct to your bank | ✓ | ✗ | ✓ |
| Set up time | 10 min | N/A | Days |
| Monthly cost | Free – £75 | Free | £60+ |
| Built for home bakers | ✓ | ✗ | ✗ |
Every UK home baker we know undercharges by 30 to 50%, juggles orders across DMs and a paper diary, and ends every weekend exhausted with not much to show for it. The tools that exist either ignore the UK entirely or treat custom cakes like Amazon products. So we built the tool we wished they had — properly British, properly priced, properly designed for the way home bakers actually work.
We're in closed beta and won't put words in bakers' mouths. As soon as our first customers are happy enough to say something nice, this space will fill with their actual quotes — names, towns, businesses you can verify.
Be one of the first →No contracts, no card to start, cancel anytime. All plans include a full BakeBase website and the enquiry form.
Stripe & payment processing fees apply separately on customer payments. Standard & Pro plans billed monthly via Stripe. Downgrade or cancel any time.
Put your name down — we're letting bakers in in small batches.
Join the waitlist